This is not my illustration.

People are still talking about this Pepsi redesign. I absolutely love this interpretation the most out of everything I've read so far. It's hilarious. Let's face it, most people hate change. No one is really responding to this in a manner that is relevant though. The majority of people are all "eh I don't really like it." Who cares! I'm more interested in how this affects the future of design. I appreciate the fact that Pepsi is going minimalist. I think that's a smart choice. I hate the look of products that are cluttered with information as most of them are designed without much thought. I think breaking something down into it's simplistic form is often times one of the hardest things a designer can do. It's about being sleek and quick and instant. Now, with a big brand like Pepsi they can't really do too much wrong. We know the brand. Even with this change it still says Pepsi no question. Obviously this multi billion dollar company decided they wanted this change. Who's to say they're wrong? I'm sure for certain that others will follow in their lead, not counting all the products under the Pepsi brand that are already seeing this makeover take effect.

I read one place that it looks like a design student won a contest to create this. I take offense to that! And maybe the A-hole should check his history. A "design student" is the creator of the infamous NIKE SWOOSH–which she was only paid 35 bucks for. yes. So keep hating. Another article talked about how it's very Obama-esque. True that! And the silly thing is, I have never heard one person mock the damn Obama horizon logo, because frankly it's the best presidental logo that's ever been created.

As for Pepsi, I say just give it time. Everyone will learn to live with it and eventually might even like it.